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Lena Bourgeois

Lena Bourgeois is the automotive general manager for Equifax, responsible for leading a high performing automotive team across sales, product, technology, operations and marketing. For more information, please email lena.bourgeois@equifax.com.

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Lena Bourgeois Posts

Trends

Maximizing Holiday Profits: The Power of Targeted Marketing for Auto Dealers, OEMs and Lenders 

12.19.2023

While inventories and incentives continue to rebound, overall demand for new vehicles…

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Industry

Affordability vs. Income: Uncovering Hidden Opportunities in your Auto Lender Marketing

05.08.2023

At the recent AFSA and NADA conferences, we heard economists from across…

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