Non-Prime Times is the trusted media and content hub for professionals in the non-prime automotive finance space. From fintech startups and legacy lenders to compliance officers, marketing directors, and relationship managers—we connect the people, ideas, and innovations that move the industry forward.
We empower leaders and rising professionals alike through timely, insightful, and actionable content. Whether you’re a C-suite executive tracking legal and economic trends, a marketing director focused on ROI, or a sales professional growing your network, Non-Prime Times delivers value at every level of your career.
A Legacy of Industry Leadership
Founded in 2013 by industry veteran Rick Sly, Non-Prime Times Magazine was created to serve as both a voice for the NAF Association and a resource for the non-prime automotive finance community. It quickly became an essential platform for sharing knowledge, spotlighting best practices, and strengthening connections across the non-prime finance ecosystem.
Rick’s journey in publishing for the industry began much earlier. From 1996 to 2008, he published World of Special Finance Magazine, the first publication dedicated exclusively to the non-prime auto finance market. With over 35 years of experience in the space, Rick’s commitment to excellence and relevance continues to shape our editorial approach today.
Moving the Industry Forward
At Non-Prime Times, we’re more than a publication—we’re a platform for progress. Our goal is to spark conversations, challenge the norm, and foster innovation in a complex, fast-changing sector.
Whether you’re shaping the strategy or closing the deal, we’re here to inform, inspire, and connect.