Tallahassee, FL — Registration is now open for the 2026 Annual Non-Prime Auto Financing Conference (NAF2026), the flagship event of the National Automotive Finance Association, taking place June 2–4, 2026, at the Omni Las Colinas in Irving, Texas. The 2026 conference marks a major milestone as the association celebrates the 30th anniversary of its premier industry gathering.
NAF2026 will bring together auto finance executives and leaders, compliance and operations professionals, and industry partners for three days of timely education, candid dialogue, and meaningful connection. Each year, the conference committee thoughtfully develops an agenda that reflects the most pressing issues facing the non-prime auto finance community, ensuring the content is relevant, practical, and grounded in real-world experience.
“For 30 years, this conference has served as a place where our industry comes together to learn from one another and build relationships that matter,” said Suzi Straffon, President of the National Automotive Finance Association. “NAF2026 honors that legacy while continuing to deliver the thoughtful programming and peer-driven conversations our members rely on.”
The 2026 agenda will address critical topics including regulatory complexity, affordability pressures, operational efficiency, technology, and evolving consumer expectations. Attendees can expect a balanced mix of main-stage sessions, interactive discussions, and peer-led learning opportunities designed to provide actionable insights they can immediately apply in their organizations.
A cornerstone of the conference experience is the NAF Networks roundtable sessions, which are a critical forum for auto finance professionals to learn from one another, exchange ideas, and share practical solutions in a trusted, peer-driven environment.
The conference will also feature a keynote address by Ron Guerrier, Chief Technology Officer for Save the Children, along with impactful sessions led by S&P Global’s Amy Martin and Cox Automotive’s Jeremy Robb, each offering timely perspectives on the issues shaping non-prime auto finance.
Drawing on his broad industry background, including an earlier leadership role as Vice President and Chief Information Officer for Toyota Financial Services, Ron’s keynote will explore how professionals can thoughtfully integrate emerging technologies while maintaining strong judgment and strategic focus in a rapidly evolving environment.
Jeremy will deliver an economic outlook and industry update, providing insight into broader market conditions and the trends influencing auto finance performance and planning. Amy’s session will offer a high-level look at developments in the auto loan ABS market, including performance trends, industry shifts, and key factors impacting structured finance activity.
Together, these sessions will provide attendees with a balanced and future-focused view of the opportunities and challenges ahead.
“NAF2026 is intentionally designed to be both reflective and forward-looking,” said Jennifer Martin, Executive Director of the National Automotive Finance Association. “From the curated education to the peer-to-peer discussions, the goal is to create an experience where attendees leave better informed, better connected, and better prepared for what’s ahead.”
In addition to education and networking, NAF2026 offers a vibrant and inclusive conference experience. Attendees can enjoy signature social events, including a late-night dessert reception and a closing celebration, all included with conference registration. These events provide relaxed, fun opportunities to strengthen relationships and connect with peers beyond the meeting room.
Employees of financial institutions can take advantage of a Buy Two, Get One Free group registration option, making it easier to bring multiple team members to the conference. In addition, early-bird registration rates are available through March 2, offering an opportunity for both individuals and teams to secure the best pricing while planning ahead.
Whether attending for the first time or returning, NAF2026 unites the non-prime auto finance community to exchange ideas, strengthen relationships, and shape the future of the industry. Executives, managers, team members, advisors, and trusted industry partners are invited to engage in the only event created exclusively for the entire non-prime auto finance ecosystem.
Visit the NAF Association website to secure your seat and be part of this milestone event.
ABOUT THE NAF ASSOCIATION
The National Automotive Finance (NAF) Association is the leading trade association exclusively serving the non-prime auto finance industry. For 30 years, NAF has supported financing sources, dealers, and industry partners through education, collaboration, research, and community.
