For over 12 years, Non-Prime Times has served as the voice of the non-prime auto finance industry—first as a print-only publication, then expanding into digital alongside print, and now stepping fully into the future as an all-digital media platform. Each stage of our evolution has been driven by one purpose: to better serve the professionals who power this industry.
We’re proud to unveil the new and improved Non-Prime Times—a fresh digital experience designed with you in mind. Whether you’re a reader looking for sharper insights, a contributor aiming to share expertise, or a brand seeking visibility in the auto finance space, our new platform delivers more of what you want.
While Non-Prime Times remains the trusted voice of the non-prime auto finance industry, our coverage now extends more broadly across the entire auto finance landscape. From compliance to collections, fintech to forecasting, our articles aim to inform, challenge, and connect professionals at every level.
As a proud partner of the National Automotive Finance (NAF) Association, we will always feature their programs and events. With the addition of our new Upcoming Events section, we’re also expanding to highlight other key industry gatherings across the auto finance spectrum. And for advertisers, we’re launching a new opportunity: targeted pre-event email placements that put your brand in front of a highly engaged audience ahead of major industry touchpoints.
We’re also stepping up our presence on social media to bring you more timely updates, industry conversations, and content highlights—wherever you are. All of these updates add up to increased value for our readers, writers, and advertisers alike.
We invite you to explore the new site, bookmark your favorite sections, and share it with your colleagues. This relaunch is just the beginning—there’s more to come.
Thanks for being part of the journey. Be sure to follow us on social media for the latest updates, insights, and conversations shaping the non-prime auto finance industry.